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Vernacular language in digital products

A research project on the approach to vernacularisation of digital platforms for the Next Billion Users
Secondary research
Questionnaire
3 seperate questionnaires were made for the three different roles

Researchers

• User angle
• Research preperation
• Study of context
• Validating the need
• Methodologies & Documentation
• Ethics

Designers

• Design angle
• UI implications
• Design approach
• Product related aspects

Product Managers

• Business angle
• Product related aspects  
• Need and context
Interviews
Detailed interviews were conducted over Google meet or phone call. The average interview duration was 70 minutes and each interview was transcribed for further analysis.
Report
Based on the insights and findings, a report was created which sheds light on
1. The difference of approach for vernacular based startups and companies which use vernacular languages as a feature.
2. Why products are made available in vernacular language and at what stage this feature is required
3. How to validate the need for vernacular languages
4. Suggestions and factors to consider when making a platform vernacular

Approach to vernacular languages
Product | Design | User
Impact on business

Making existing platforms vernacular
Validating the need
Approach
Impact on business

User Research

Next Billion Users
Philosophy
Patterns
Classification

Summary

Acquisition | Adoption | Retention | Translation & Transliteration | Colloquial Language | Hierarchy within languages | NBU preferences & behaviour | Product adaptation | Impact | Research & documentation | Research ethics
This project is under NDA. Reach out to me to talk about the final report!

INTERNSHIP

In the span of 3 months I worked on multiple projects, both individual and team. Apart from this project I worked on cognitive biases within the team. Through the main projects of the UR team of Meesho, I learnt the following:
• Qualitative user research
• Remote Usability testing
• Converting data into actionable insights

Internship

Over the span of 3 months I worked on multiple projects. Apart from this project I worked on cognitive biases in our resellers and within the organisation and assisted in core user research along with the team. Through my experience as a part of the UR team of Meesho, I learnt the following:
• Qualitative user research
• Remote Usability testing
• Converting data into actionable insights

Also checkout

Meesho Intern Project

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Meesho Intern Project

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