Based on the insights and findings, a report was created which sheds light on
1. The difference of approach for vernacular based startups and companies which use vernacular languages as a feature.
2. Why products are made available in vernacular language and at what stage this feature is required
3. How to validate the need for vernacular languages
4. Suggestions and factors to consider when making a platform vernacular
Approach to vernacular languages
Product | Design | User
Impact on business
Making existing platforms vernacular
Validating the need
Approach
Impact on business
User Research
Next Billion Users
Philosophy
Patterns
Classification
Summary

Acquisition | Adoption | Retention | Translation & Transliteration | Colloquial Language | Hierarchy within languages | NBU preferences & behaviour | Product adaptation | Impact | Research & documentation | Research ethics
This project is under NDA. Reach out to me to talk about the final report!