Hello, I’m Priyal Shrivastava

User researcher & professional "but why?" asker.
Easy onboarding
Mixed method UT to evaluate new onboarding & understand mental model around filling forms.
Usability test
Mix-method
Razorpay
Razorpay logo
Value study
Strategic research study to understand who our users are and how different cohorts find value in the product
Strategy Research
RazorpayX
RazorpayX logo
MadAhead
A collaborative story writing game to improve creativity, socially.
Product design
Concept validation
Evaluative research
MadAhead
Language in digital products
A research on the approach to vernacular languages in digital products.
User research
Next Billion Users
Meesho logo
 Language in
digital products
Product concept
Healthcare
Making meltdowns in children on the autism spectrum less disruptive
Boldband: A conceptual smartband ecosystem solution using classical conditioning to alleviate discomfort
MadAhead
Research
Culture
Computer mediated communication
Studying miscommunication in instant messaging
A thesis report on the types of miscommunication in high context societies and an urgency based notification as feature proposal
MadAhead
Product design
Usability test
Next Billion Users
Increasing the onboarding conversion by 118% for SMEs
End to end design and research on payment gateway onboarding and KYC forms for users with low tech literacy
MadAhead
User research
Next Billion Users
What does it take to 'vernacularise' a digital product?
A research on the why's and how's of the approach to vernacular languages in digital products.
 Language in
digital products
Razorpay
Value study
Strategic research to analyse value of the product in Indian companies to influence the business strategy and formulate the core roadmap for the following financial year.
Qualitative Interviews
Foundational Research
RazorpayX
Usability test
Perception study
Impression test
SUS scoring
Razorpay logo
Moving from tech first to human first language on a website with 1M+ daily views
Mixed method evaluative research test the redesigned website and value perception of the brand.
MadAhead
UXR in India - A historical perspective

I recently had the opportunity to collaborate on the book "UXR in India - a historical perspective" authored by Achyutha Sharma. This book provides a unique lens into the evolution of UXR practices, methodologies, and its impact in India.

Read it here

Found anything interesting?
Hit me up for some random fun facts or to go gaga over underground indie and old hindi music! :')
PS: This site is best viewed on laptop

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